Red Dot Design Award for Cat® Lift Trucks is good news for customers too
The presentation event for this year’s prestigious Red Dot Design Awards has given Cat® Lift Trucks
another stage on which to highlight the importance of customer-focused product development.
Designers Kero Uusitalo and Antti Asunmaa received a laureate certificate for their work on the Cat®
EP14-20A(C)N(T) 48V electric counterbalance forklift range.
“This product has been designed and built around our customers, and we are very proud that our
success in meeting their needs has been recognised by a Red Dot Design Award,” said Kero Uusitalo.
The award-winning Cat lift truck was one of more than 5,500 entries, from which the judges selected
only the best for this honour.
At a celebratory gala on 8 July in the Aalto Theatre, Essen, Germany, the Red Dot organisation paid
tribute to 2019’s leading designers and manufacturers. This was followed by a Designers’ Night in the
Red Dot Design Museum, attended by around 1,200 international guests, where the Red Dot Award
winners were presented with their certificates.
Those present were able to take a close look at the Cat lift truck and other winning product designs.
They also had an exclusive opportunity, at the after-show party, to view three special exhibitions before
their official opening on 12 July.