You can use the Audience Finder for free with our 14-day trial and find how it can power-up your marketing efforts! Paid social advertising is useless if you’re not reaching your target audience. millennials are buying luxury items for themselves, it would help as well to know what they’re buying, Construction Lead Generation – What It Is & How To Capitalize On It, Construction Marketing – Strategies to Elevate Your Sales. Now, let’s talk about the audience you need to target, mistakes to avoid when investing in jewelry marketing, CRO/AOV optimization, and strategies and channels to use when scaling a jewelry brand. Companies that sell luxury goods or provide expensive services need to target a particular audience segment that can afford them. People with certain demographic and psychographic profiles cost more to reach than others. Even most millennials find it hard to remember what life was like before online connectivity took over. Social media boomed when they were kids or tweens and were thus more malleable to its influence. You don’t want 1 million random people to see your ad. Then, as applicable, make sure these values appear in your marketing campaign to appeal to the most members of your audience. To fit this grouping, your audience would have had to been born between 1983 and 1996. Presenting to an audience - Know your audience. If you’re looking for a luxury home, for example, and you see a beautiful Facebook ad, you’re more likely to click on it and more likely to actually follow through and set up an appointment. With Facebook Audience Insights, businesses can learn more about their target audiences. So the point is, how to target these people and make them really become yours. You don’t have to give away company secrets, but let your customers get a behind-the-scenes glimpse into how the magic happens. Frank DePino is Principal and Founder of Mediaboom. And Mexico and United States also have large numbers of people interested in “Luxury”. Remember, this will be a custom audience you’ve created from customer information, Pixel or app data, or fans of your page. In a nutshell, you survey your current customers, your most qualified leads, less qualified leads, and even some referrals and third parties. This should be exceedingly high. Tips and Pointers for Targeting Your Ideal Luxury Audience. Copyright 2020 Mediaboom. They’re incredibly smart shoppers who know when they’re being sold to. It’s worth blocking out 20-30 minutes in your schedule to dig through all the data Audience Insights offers and come up with a list of 10 interests, or with half a dozen buyer personas to target. They become a client. Although they all didn’t grow up with the Internet, it arrived when most millennials were maturing from childhood. All Rights Reserved. Your older consumers might do that, and some younger ones, too, but you have to offer more than a hotline. When messages arrive, try to answer them in real time. Given that you’re a luxury products brand, it almost goes without saying that your customers will expect a certain level of quality. Content Marketing 3. Look for influencers that resonate with your target audience (e.g. When you run “Luxury” advertisements on Facebook, you need to set suitable audience targeting conditions in “Luxury” Facebook ads. Mediaboom 73 Church St Guilford, CT 06437 [email protected] 203.453.3537. The majority of people interested in “Luxury” are in a relationship of Single and they take a large proportion for about 46.1%. They’re too old to be millennials, as that group cuts off after you’re 36. Try the Audience Finder for free! Create an audience of the last 7 day’s visitors by going to ☰ → Audience → Create Audience → Custom Audience → Website traffic → choose All website visitors in the past 7 days. They don’t buy them as gifts often (15 percent). Step 3: Choose your source audience.